A reliable postal address validation tool is essential for any company that wants to reduce the costs of returned or undeliverable mail, improve customer experience and increase the return on investment of their marketing campaigns. Inconsistent and invalid addresses can lead to delays in the delivery of packages, lost revenue, and a negative impact on business productivity. Address verification is a technique for cross-referencing postal data against an official database to identify errors and ensure the accuracy of information before it's sent.
There are many different tools on the market that claim to perform USPS address verification. Some are free and simple to use, but most have limited functionality and can only verify a small number of addresses at a time. More advanced third-party solutions offer more robust functionality and can perform bulk address verifications quickly and accurately.
Some of these tools can also include additional functions such as standardization, data profiling, deduplication, and removal of duplicate records. This can help to improve the quality of the data and reduce the amount of manual work required to cleanse and prep it for analysis and processing.
Another key feature of an advanced address verification solution is the ability to identify changes to addresses over time. This can help to reduce the amount of manual follow-up needed to track down customers that have moved and updated their details. It can also reduce the risk of sending mail to incorrect or incomplete addresses.
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