Bulk mailing is an effective way for businesses to reach and communicate with their audiences. Whether you’re a restaurant or a bank, it can help you stay top of mind with potential customers by sending out print coupons, deals and promotions. You can also use it to remind people of upcoming events and appointments. It’s a great tool to leverage alongside your digital marketing campaigns to drive engagement and increase ROI.
A bulk mailing is any type of direct mail sent in large quantities (usually hundreds or thousands) to a single recipient list, either physical or email. It’s often referred to as USPS Marketing Mail and it’s typically presorted and labelled with Intelligent Mail Barcodes (IMBs) so that the postal service knows that it’s eligible for special bulk rate discounts.
When done correctly, bulk mailings can deliver some impressive results. They’re often very targeted, which helps brands to avoid wasting money on unqualified leads or reaching a wide audience of people who won’t be interested. And because people still check their physical mail regularly, bulk mailing can often have higher response rates than email or other digital channels.
The key to a successful bulk mail campaign is having a quality contact list. Using lists that haven’t been cleaned, de-duplicated and tagged can result in a lot of wasted postage and poor results. It’s important to work with a bulk mail specialist who can help you cleanse, de-duplicate and segment your data so that you can maximise your return on investment.
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